MODERNIZING MEDICINE
ModMed launched in 2010 to place doctors and patients at the center of healthcare through an intelligent cloud-based platform programmed by physicians.
As the company's first editor, created its first house style. Review the marketing copy to uphold brand voice. Create thought leadership campaigns around patient engagement, staff retention, physician burnout, private equity and similar topics.
Scroll down for sample web pages, email, brochures, social media, webinars, blog posts, direct mail, events, advertorial and banners.
WEB PAGES
Develop new landing pages for prospects who respond to direct mail, email, digital ads, social posts and other media, such as this page for a ModMed Plastic Surgery campaign.
Click to see the live page or copy deck.
Write and update web pages for 11 specialties (allergy, dermatology, gastroenterology, OBGYN, ophthalmology, orthopedics, otolaryngology, pain management, plastic surgery, podiatry and urology) and their major products and services (electronic health records, practice management, patient engagement, revenue cycle management and payment processing).
Click to visit the ModMed splash page.
EMAIL Edit hundreds of email messages and write dozens more myself, targeted by specialty, persona and interest, delivered to a well-curated database of clients, prospects and suspects. This example, "Need for Speed," focuses eye doctors on our central offer of helping them deliver their best care faster. Published at the 10th anniversary of the ModMed Ophthalmology suite, it features 10 good reasons to switch software now, offering recipients a downloadable asset.
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BROCHURES
Compose multipage brochures to advance campaign objectives, such as this tech guide for starting or growing a plastic surgery practice.
The downloadable asset establishes that ModMed knows what small practices need to be financially stable. It gives tips on advertising, marketing, promotion, payments, analytics and accomplishing more with less — all problems for which we offer solutions.
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SOCIAL MEDIA
Create social media that drives traffic to specific landing pages, such as the samples above promoting webinars, key components of thought leadership.
Social is one element of comprehensive campaigns, laid out in master copy decks, that include the webinar registration page, marketing email (three blasts), third-party email, thanks-for-attending email, sorry-we-missed-you email, home-page slider, log-in banners, digital ads and video recording page.
Click a graphic above to see its master copy deck.
WEBINARS
Compose assets to promote ModMed webinars, which introduce hundreds to the brand and collect prospect data. Have developed marketing assets for webinars on timely topics including:
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Click the graphic above to see the live video recording page for one webinar, or click here to see its complete marketing copy deck.
BLOG POSTS
Generate blog posts to establish thought leadership, provide reader service, and optimize for search engines. This post was published during the Great Resignation to help medical practices retain staff.
BLOG SERIES
Sometimes one issue grows into a series of interlinked articles, such as "Tips for Starting a New Medical Practice," a collection of posts that cover financing, locating, staffing, credentialing and marketing a practice — each packed with thought leadership to serve readers and SEO phrases to drive traffic.
Click to see the intro page and five links.
DIRECT MAIL
In a world of digital distractions, these analog postcards, featuring bold graphics and minimal text, break through the clutter to support booth attendance at trade shows and other events.
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