CELEBRITY CRUISES / EVENTS
B2B marketing copy for ads, email, blogs and collateral to promote meetings, incentives, conferences and events aboard the 12 premium ships and three specialty vessels of Celebrity Cruises, as a copywriter and editor, 2016 to 2021: Developed MICE campaigns around the luxurious accommodations, event venues, wining, dining and entertainment. Click for sample MICE creative.
CELEBRITY CRUISES / VACATIONS
Consumer marketing copy for ads, email, social media, direct mail and web pages to sell luxurious vacations aboard the upscale brand of Royal Caribbean Cruises, as a copywriter and editor, 2015 to 2021: Promoted the premium design, accommodations, cuisine, service and destinations. Click for sample consumer creative.
COSTA CRUISES Websites and email blasts for Costa Cruises, 2007 and 2008: Wrote sales copy promoting the Italian cruise line's brand of “love, laughter and la dolce vita,” plus its ports of call throughout the Caribbean, Mediterranean and beyond. Click for sample copy. |
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TRAVEL PHOTOGRAPHY
Stock and assignment photography, 2005 to present: Shoot, retouch and compose images, like Washington under the cherry blossoms above, for travel publishing and marketing.
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LOMAS DE SANTA ELENA Ads and collateral materials for a major real estate development in El Salvador, 2006: Designed and produced PoP catalogs and airline in-flight ads targeted to returning Salvadorans. Click for the PDF of a sample ad.
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CONTINENTAL AIRLINES VACATIONS Catalog for Continental Airlines Vacations' Select Escapes program, 2008: Wrote nearly 8,000 words on 19 exotic destinations and 50 luxuriant hotels, resorts and trains around the world, including Royal Hideaway Playacar, Le Château Frontenac, Ritz London, Ashford Castle and Venice Simplon-Orient-Express. Download a PDF of the copy. |
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ASSOCIATION OF JAMAICA ATTRACTIONS
Tours-and-attractions catalog, 2004 and 2005: Drew maps, edited text and designed the pocket guides for Graphcom Publishing and its clients the Association of Jamaica Attractions and the Jamaica Tourist Board. Click for a PDF file.
AT&T UNITAS PROGRAM
Eleven-booklet series of port guides for 1997, 1998, 1999 and 2000: Covered Venezuela, Colombia, Panama, Ecuador, Peru, Chile, Argentina, Brazil, Uruguay, Saint Martin and Puerto Rico, targeting US military personnel on the UNITAS tour. Developed, wrote, designed and produced the program, boosting traffic for AT&T Direct service. Click for a PDF file.
RESORT DIRECTORIES
In-room directories for select Caribbean properties, 1992 to 1995: Created and produced the guides for hotels and resorts that offered AT&T Direct service, such as Renaissance Capella Beach Resort, in the Dominican Republic. Click for a PDF of a sample directory.
