Jeff Borg / Consumer products

ODE TO STUFF

As a patriotic American, I work to sell more consumer products to buyers who don't yet realize they want them.

Write sales copy and design graphics to pitch hair-growth solutions to men, intimate cleansers to women, and shampoos and conditioners for everyone.

Edit scientific treatises on the active botanicals formulated into nutritional supplements.

Have also created and produced prepaid phone cards, catalogs of sewing notions, and colorful newsletters extolling the glories of Italian tile.

Is this a great country, or what?

THE PURE GUILD

Text for booklets, packaging, and web sites to market advanced cosmeceuticals for The Pure Guild, 2009 to present: Wrote the copy for the new brand and its first eight SKUs, targeting consumers who value organic purity and the latest botanical science in dermatological preparations for hair and skin. Click for samples.

D.S. LABORATORIES

Text for web sites, ads, booklets, and packaging to market 18 SKUs of advanced topical treatments developed by DS Laboratories, 2007 to present: Target more sophisticated consumers by writing long-form technical copy on common dermatological complaints — acne, dandruff, wrinkles, hair loss, and such — and the current science to treat them — antioxidants, retinoids, minoxidil, and many other compounds. Click for samples.

SIGMA SKIN

Text for web sites and packaging to market premium cosmeceuticals for Sigma Skin, 2008 to present: Target men who shop at upscale department stores such as Neiman Marcus and Harvey Nichols. Pitch topical preparations for hair loss, acne, and skin aging. Click for samples.

NUTRAORIGIN

Copy for the web pages and packaging of 24 nutritional-supplement blends from NutraOrigin, 2008 and 2009: Edit scientific text on complaints like aging, headache, PMS, and benign prostatic hyperplasia, and on the botanicals that relieve them. Click for samples.

ART POSTERS

Fine-art series of lithographic reproductions featuring whimsical images by Bo Sterk, 1997: Developed the project, selected the images, and designed the posters and catalogs. Click for samples.

DYNO MERCHANDISE

Packaging, catalogs, and point-of-purchase displays for Dyno's brands Singer, Simplicity, Kane, and other brands, 1991 to 1999: Designed print materials to sell notions via K-Mart, Publix, and similar distribution channels. Click for samples.

IMAGINE TELECOMMUNICATIONS

Retail prepaid cards for international long distance, 2004: Designed and produced the product, targeted to ethnic communities in North America.

CREATIVE TILE MARKETING

Wholesale and retail catalogs and newsletters about the Italian tiles imported by Creative Tile Marketing, 1992: Produced the stripping-intensive printed pieces predigitally.

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