Text and design to market multiple versions of 21 advanced topical treatments developed by DS Laboratories, 2007 to 2014: Targeted sophisticated consumers by writing long-form technical copy on common dermatological complaints and the current science to treat them. Click for samples.
SIGMA SKIN
Text and design to market premium cosmeceuticals for Sigma Skin, 2008 to 2014: Targeted men who shoped at upscale department stores such as Neiman Marcus and Harvey Nichols. Click for samples.
THE PURE GUILD
Text and design for booklets, packaging and websites to market advanced cosmeceuticals for The Pure Guild, 2009 to 2014: Wrote the copy for the new brand and its first eight SKUs, targeting consumers who valued organic purity and the latest botanical science in dermatological preparations for hair and skin. Click for samples.
NUTRAORIGIN
Copy for the web pages and packaging of 24 nutritional-supplement blends from NutraOrigin, 2008 and 2009: Edited scientific text on complaints like aging, headache, PMS and BPH, and the botanicals that relieved them. Click for samples.
BO STERK ART POSTERS
Fine-art series of lithographic reproductions featuring whimsical images by Bo Sterk, 1997: Developed the project, selected the images, and designed the posters and catalogs. Click for samples.
DYNO MERCHANDISE
Packaging, catalogs and point-of-purchase displays for Dyno brands Singer, Simplicity, Kane and others, 1991 to 1999: Designed print materials to sell notions via K-Mart, Publix and similar distribution channels. Click for samples.
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IMAGINE TELECOMMUNICATIONS Retail prepaid cards for international long distance, 2004: Designed and produced the product, targeted to ethnic communities in North America.
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CREATIVE TILE MARKETING Wholesale and retail catalogs and newsletters about the Italian tiles imported by Creative Tile Marketing, 1992: Produced the prepress-intensive publications.
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