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ADS, PRINTING, PUBLISHING, SALES

Real life is what happens while we're making other plans.

Lately I've been writing massive web sites pitching topical biotech and editing travel guides for exotic destinations.

Before that, produced millions of mailers on telecom services, sold international funds-transfer systems to Brickell Avenue banks, wrote email copy to lure folks onto cruise ships, designed whimsical art posters, made packaging for scissors and sewing notions, and advertised killer sound systems to college kids.

Was actually planning to be an architect.

 

 

 

 

 

 

 

DIVINE SKIN

Editor and copywriter for the fast-growing developer of advanced cosmeceutical treatments and other biotechnology, 09/2009 to present: Write and edit scientific text for consumer web sites, ads, and packaging to sell topical solutions for hair loss, facial aging, and similar complaints. Brands include the flagship DS Laboratories, men's line Sigma Skin, and professional Polaris Research Labs. The Pure Guild is the newest brand. Click for consumer-product samples.

Divine Skin Inc.
1680 Meridian Avenue, 301
Miami Beach, Florida 33139
1.888.404.7770
www.dslaboratories.com
www.sigmaskin.com
www.polarisresearch.co.uk
www.thepureguild.com

 


 

MIAMI HERALD MEDIA
HCP/ABOARD PUBLISHING

Senior editor for the custom publisher, 03/2008 to 09/2009: Assigned and edited text and photos for the official in-room destination guides of Bermuda, Curaçao, Riviera Maya, and Greater Miami and the Beaches. Managed a commemorative book for Mount Sinai Medical Center. Contributed to guides for Charleston and Saint Martin. Wrote features for the in-flight magazine of American Eagle. Click for travel-publishing samples.

Miami Herald Media Co.
HCP/Aboard Publishing
One Herald Plaza, Fourth Floor
Miami, Florida 33132
1.305.376.5250
www.ExperienceDestinations.com
www.miamiherald.com

 


 

GRAPHIC ARTS NETWORK

Ringleader, 01/1988 to 12/2008: Developed catalogs, newsletters, direct mail, and other publications to accomplish the marketing objectives of clients in publishing (HCP/Aboard, Ulrich, Graphcom), travel marketing (Association of Jamaica Attractions, Royal Viking Line, Miami Beach Resort Hotel Association), consumer products (DS Laboratories, Sigma Skin, Polaris Research Labs, Dyno Merchandise, NutraOrigin), issue advocacy (American Civil Liberties Union, Attorneys for the Rights of the Child, Naval Medical Research Center), and technology marketing (AT&T, Americatel, Data Access).

Performed sales, creative, purchasing, production, and systems-development functions. Contracted with a stable of vendors in pre-press, paper, printing, and post-press services.

Click for samples in travel publishing, travel marketing, consumer products, issue advocacy, or technology marketing. Illustration above by Bo Sterk.

Graphic Arts Network Inc.
PO Box 432900
South Miami, FL 33243-2900
1.305.588.2839
www.artboyz.com

 


 

AQUENT

Copywriter with the creative agency, 09/2007 to 05/2008: Wrote text to promote Caribbean and Mediterranean sailings for Costa Cruises and sell premium vacations for Continental Airlines Vacations. Click for travel-marketing samples.

8050 Southwest 10 Street, Suite 1400
Plantation, Florida 33324
1.954.452.6997
www.aquent.com

 


 

GRAPHNET

District sales manager, 09/1983 to 12/1987: Opened South Florida for the data-network operator. Sold funds-transfer services to international banks on Brickell Avenue. Won Miami’s two largest accounts — Bank of America's investment banking group and C&S International Bank — by creating custom interfaces to cut handling time and expenses.

40 Fulton Street
New York, New York 10038
1.212.994.1100
www.graphnet.com

 


 

LANIER BUSINESS SYSTEMS

Salesman, 11/1982 to 08/1983: Sold dedicated word-processing systems to lawyers and business users in northeastern Dade County.

Miami, Florida
www.lanier.com

 


 

MEDIA MASTERS

After-school ad agency, until 10/1982: Created and placed newspaper, radio, and television advertising for consumer-electronics retailers in Gainesville and Tallahassee. Click for technology-marketing samples.

Gainesville, Florida

 

 


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Banner photo by Jeff Borg.