SIGMA SKIN
Text for web sites and packaging to market premium cosmeceuticals for Sigma Skin, 2008 to present: Target men who shop at upscale department stores such as Neiman Marcus, Harvey Nichols, and Saks Fifth Avenue. Pitch topical preparations for hair loss, acne, skin aging, and similar complaints.
BOTTLES AND BOXES
Write short and sweet features and benefits on bottles and boxes for the Sigma Skin brand of men's cosmeceuticals — body lotion; facial moisturizer and cleanser; ash cleanser; acne gel; hair-growth shampoo, spray, and conditioner; hair-supressing aftershave; and others. This text for the hair-growth system is typical:
"Men count on Sigma’s high-grade Minoxidil Topical Spray to arrest and reverse hair loss because minoxidil is the most widely studied, prescribed, and proven ingredient found to grow hair. Numerous clinical studies over three decades have found that 5% minoxidil correlates with
• cessation of hair loss from the vertex of the scalp,
• earlier and longer anagen growth by follicles, and
• increased size of hair follicles and strands.
"All of this science means that men with a family history of baldness can expect to retain and regrow their hair simply by applying Sigma’s Minoxidil Topical Spray as directed. So they continue to appear younger longer."
WEB SITE
Wrote the copy for the Sigma Skin web site. Click for Sigma Skin's live site.
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