D.S. LABORATORIES
Text for web sites, ads, and packaging to market the advanced topical treatments of DS Laboratories, 2007 to present: Target sophisticated consumers by writing long-form technical copy on dermatological complaints — acne, dandruff, wrinkles, hair loss — and the current science to treat them — antioxidants, retinoids, minoxidil.
PRODUCT INSERTS
Write, illustrate, and design product inserts full of scientific copy and illustrations on common dermatological complaints and the current science to treat them. 
The 32-page sample shown above, for Revita.COR, weaves 28 illustrations and 5,800 words around 14 rare chemicals and botanical discoveries, all to make a hair conditioner sound exciting, high-tech, and super-premium. Wrote, designed, and produced the insert.
Wrote 53 pages of the 240-page booklet for Spectral.DNC-L shown at right, summarizing the current published science on minoxidil and other leading agents known to treat advanced androgenic alopecia (male pattern baldness). Managed typography, design, and production of the mini-book, which had to be small enough to fit inside the existing product box.
Click for a PDF of Revita.COR or a PDF of Spectral.DNC-L.
FULL-LINE CATALOGS
Write and produce DS Laboratories' full-line catalogs — six pages for 2009 and 32 pages for 2011. Shown above, the current edition tells the cosmeceutical story in six colors and pitches 18 high-performance products. Click for a low-res PDF in English or Spanish.
ADS AND FLYERS
Write and design flyers and print ads to run in consumer media like Shape and Men's Fitness. This one covering four hair-regrowth SKUs, two with minoxidil and two without, ran as co-op advertising with several salons. Click for the PDF.
WEB SITES
Write new sites for new SKUs and, little by little, edit the older sites that predate me. The site shown above deploys 2,600 words of technical science and superlative modifiers in praise of Nia Helio Hydrating Shampoo & Conditioner. Click for Nia's live site.
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